For any exporter, building trust and authenticity with both consumers and distributors is becoming more and more vital. The FernMark Licence Programme helps promote and protect New Zealand products on a global scale. The programme gives licensees the right to carry the FernMark as a simple way to authenticate your connection to New Zealand and at the same time, leverage the positive reputation associated with New Zealand for your product or service.
When Licensees use the trademark FernMark together with their unique licence number to promote their products and services, it authenticates their connection to New Zealand. And as the FernMark is a registered trademark in 43 jurisdictions across 45 classes, it provides an added layer of legal protection in key export markets.
Any business wanting to be part of the programme needs to meet the eligibility criteria and submit an online application together with a list of products or services they want to licence. All applications are audited by the NZ Story Group to ensure each licensed product or service is ‘born of New Zealand’.
Export Storyteller is a suite of capability-building programmes designed to support New Zealand exporters at different stages of growth. From leadership development to marketing skills, these programmes offer online and in-person sessions with expert insights. Whether you're a FernMark Licensee or a growing export business, Export Storyteller provides flexible options to strengthen your global impact.
Exporter CONNECT fosters connections and growth within the exporter community. These free in-person events, hosted by New Zealand Story CEO David Downs, offer networking, learning, and shared experiences.
In 2025, we hosted two successful Exporter CONNECT events – one in Christchurch and one in Auckland – bringing exporters together for insights and practical tips on leveraging New Zealand’s brand to build export value. More events are planned for 2026 – stay tuned for dates and details!
.
