New Zealand Story

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Market Pulse Research Webinar 2025

Discover the latest findings from our perception research in seven key markets.

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MĀORI KI TE AO

MĀORI PARTNERSHIP STORY

Discover why partnering with Māori is unique.

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Aotearoa New Zealand

Trade Partnership Story

Discover what makes New Zealand a trusted global trading partner.

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Our Country’s Values

- Ngā Mātāpono

Explore Aotearoa New Zealand’s Values

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Support For International Marketing

New Zealand Story creates high-quality resources to equip exporters with the tools, skills, and knowledge to tell compelling stories about Aotearoa New Zealand. Good things come from our country, and the more the world knows about them, the greater our opportunity to enhance our global reputation. Haere mai, welcome. Let’s begin your journey.

Fernmark Get The Fernmark

Join the hundreds of licensees carrying the FernMark on products in more than 77 countries across the world. Go To Fernmark

Toolkit Craft Your Story

Join over 20,000 people using images, videos, research, infographics and more to craft their New Zealand story. Go To Toolkit

Research Dive into the research

See how consumers and buyers from international markets perceive New Zealand to help you tailor your story for different customers around the world. Go To Research

Eyes on New Zealand

Stories Of New Zealand

There’s something special about experiencing Aotearoa New Zealand. We care for our people and the place we call home, and we welcome others with open arms in the Māori spirit of manaaki.

Culture & Heritage A completely biased history of the Pavlova The Pavlova. Soft meringue with a crunchy outer layer, buckets of fresh fruit and lashings of cream. A truly delicious dessert. Not great for your waistline but oh so good. Who wouldn’t want to claim this exceptional dessert as their own? The Aussie’s are certainly keen to say the recipe came from their side of the Tasman, but we beg to differ. It’s ours and we can prove it. Read Article

Sustainable Future Champions of Sustainable Wool and Natural Fibres Aotearoa New Zealand is home to some of the world’s most innovative organisations championing wool and natural fibres, in place of nylon and other plastics. Read Article

Sustainable Future Harnessing the Power of Seaweed for a Regenerative Future Before sustainability became a significant part of business and regenerative agriculture was widely understood, AgriSea was already at work on its climate-friendly biostimulants. In 1996, co-founders Jill Bradley and Keith Atwood left their jobs to experiment with a garage-brewed seaweed solution. That leap of faith has grown into a powerhouse of agricultural innovation, pushing the limits of what’s possible in biotech, farming, and marine ecosystem regeneration. Read Article

Sustainable Future ŌKU New Zealand: Blending Tradition and Sustainability in Herbal Wellness Founded by Helen Paul Smith and Scott Smith in 2010, ŌKU New Zealand produces high-quality, award-winning, B Corp- certified wellness products made from native Aotearoa New Zealand botanicals. The company prioritises sustainability and traditional practices, with a strong commitment to sharing mātauranga me te reo Māori (Māori knowledge and language) with the world. Read Article

Science & Innovation New Zealand HealthTech solutions improving wellness worldwide Globally, the Healthcare Technology sector is booming. Aotearoa New Zealand has cemented itself in the industry with world-class HealthTech companies that have gold-standard scientific knowledge as well as a competitive commercial edge. Read Article

Science & Innovation Reaching New Heights with Solar-Powered Flight New Zealand’s Kea Aerospace has completed a historic solar-powered flight to the stratosphere. Their Kea Atmos Mk1b soared to more 56,000 feet, flying for over eight hours. This milestone positions Kea Aerospace among the few companies worldwide capable of such feats. Read Article

Sustainable Future Bird of the Year 2025 - Celebrating 20 years Break out the bird-day cake! In 2025, we’re celebrating 20 years of ruffled feathers as everyone’s favourite event on the conservation calendar marks two decades of creativity and controversy. Read Article

Sustainable Future Swanndri: Made for Generations In a world of fast fashion, Swanndri stands apart from the rest. For over 100 years, this New Zealand company has embodied a legacy of innovation and sustainability through its durable, high-quality woollen clothing. But what truly sets Swanndri apart? Read Article

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Brand New Zealand

Aotearoa New Zealand, known for its breathtaking landscapes and warm hospitality, can boost its economic value by sharing more than its beauty with the world. A strong country brand can benefit businesses by showcasing the nation’s products, services, and experiences.

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News

Latest Market Pulse Research Highlights Global Perceptions of New Zealand

New Zealand Story’s latest Market Pulse research provides a fresh perspective on how Aotearoa New Zealand is perceived across seven key trading markets: Australia, China, India, Japan, Singapore, the United Kingdom, and the United States.

New Zealand Agritech Story: Empowering Exporters to Share Our Success

New Zealand’s agritech sector is evolving – and so is the way we tell its story.

Read Our Latest News