New Zealand’s agritech sector is evolving – and so is the way we tell its story. To support the country’s ambition to grow agritech exports and strengthen our global reputation, New Zealand Story, in collaboration with New Zealand Trade and Enterprise (NZTE), is proud to launch an evolved Agritech Story for exporters, industry and government agencies. These new resources empower businesses to promote New Zealand’s agritech innovation with confidence, consistency, and impact.
Agritech is one of New Zealand’s fastest-growing sectors, currently contributing around NZ$2 billion to the economy and projected to reach NZ$8 billion by 2030. The refreshed resources reflect a strategic shift in how we position our agritech story globally, to a more unified, future-focused narrative.
A World of Experience in One Country: New Zealand’s agritech solutions are shaped by real-world farming challenges that are shared globally. Our technologies are tested in diverse environments and built to perform, helping producers around the world do more with greater efficiency and impact.
The new resources showcase this story through:
- A hero video highlighting New Zealand’s global agritech impact
- New video footage and imagery of agritech in action
- ‘How-to’ guides for using the resources effectively
- Aligned messaging, headlines, and social copy for consistent communication
All assets are free to use and designed to help exporters, industry and government agencies communicate New Zealand’s agritech strengths – innovation, sustainability, and real-world impact – across trade shows, marketing campaigns, and stakeholder engagement.
Whether you're launching a product, preparing for an international event, or engaging with global partners, the Agritech resources provide everything you need to tell a compelling story.
Together, we can showcase New Zealand agritech to the world – and help grow a sector that’s shaping the future of farming.
You can access and download the hero video here.
You can access and download all of the resources from our Toolkit here.
HOW TO GUIDES
If you’re an exporting business, download here.
If you’re a government agency, download here.
