The Māori economy is growing at a faster rate than the wider Aotearoa New Zealand economy and will play an increasingly important role in the future.
We are proud to launch the Māori Partnership Story – a hero video and suite of storytelling resources created to present a compelling story of pakihi Māori (Māori businesses) to help drive favourability and support growth in global trade.
This initiative draws on over a decade of engagement with Māori business leaders and storytellers. It captures the essence of Māori enterprise: bold, innovative, deeply connected to people and place, and guided by ancestral legacy. The story invites international audiences to engage with Māori businesses in meaningful, enduring ways.
These resources have been designed to help pakihi Māori – and those who support them – to share stories that are authentic and compelling. The resources are free to use and include a video, featuring Māori business leaders, along with key messages, proof points, new photography and video footage. The resources can be used across trade missions, business delegations, presentations, digital platforms and marketing collateral.
The Māori Partnership Story is part of a wider goal to position New Zealand as a trusted, values-driven trading partner, showcasing the richness of te ao Māori in modern business settings – helping the world understand who we are, where we come from, and how we do business.
You can access and download these resources from our Toolkit here.
If you’re pakihi Māori, you can download the pakihi How to Guide here.
If you’re a government agency, you can download the government How to Guide here.
