New Zealand Story’s latest China Market Perception research provides a broad understanding of how Chinese consumers view their nation, and how this shapes their perception of other countries.
Now available to download from New Zealand Story’s Toolkit, the research also shares a deeper understanding of how Aotearoa New Zealand is perceived.
New Zealand Story, in collaboration with research partner fiftyfive5, presents these findings that include sector insights in education, food and beverage, and tech and manufacturing.
The findings show key opportunities for export growth, including leveraging New Zealand’s reputation for safety to address consumer concerns, maintaining high quality and consistency to command a premium in a competitive market, and a focus on bilateral partnerships.
Additionally, three opportunities emerge for exporters:
- Highlight New Zealand’s advancements in AI and technology. Showcasing our innovation can shift perceptions and demonstrate that we are keeping pace with global progress.
- Share new stories about New Zealand’s advanced sectors. Emphasising our technological capabilities can modernise our image and attract more interest from Chinese consumers and businesses.
- Educate China on te ao Māori and its contributions to New Zealand’s approach to ideas, culture, and industry. This can build Chinese consumer perceptions and highlight the unique aspects of our national identity.
The research aims to provide valuable insights for exporters, businesses, and governmental agencies to enhance New Zealand's reputation and drive global value for its products and services.
To download the latest research, click here.
