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Latest Market Pulse Research Highlights Global Perceptions of New Zealand

New Zealand Story’s latest Market Pulse research provides a fresh perspective on how Aotearoa New Zealand is perceived across seven key trading markets: Australia, China, India, Japan, Singapore, the United Kingdom, and the United States. 


New Research: USA Market Perceptions

New Zealand Story’s latest USA Market Perception research provides a broad understanding of how American…

New Research: China Market Perceptions

New Zealand Story’s latest China Market Perception research provides a broad understanding of how Chinese…


Latest Market Pulse Research Highlights Perceptions of New Zealand

New Zealand Story’s latest qualitative Market Pulse research has shed light on the evolving international…

Business Tips 02 Nov 2022

Research highlights shifting global perceptions of New Zealand as the world grapples with geopolitical, economic, and environmental issues

New Zealand Story has released its latest qualitative research into global perceptions of New Zealand…


Australia’s changing view of New Zealand - Progressive, inclusive and increasingly admired

Knowing how Australians perceive us will help New Zealand businesses make the most of the opportunity that…

Research highlights shifts in how key trading nations perceive New Zealand as the world reopens

Find out how perceptions of New Zealand have shifted over the course of the COVID-19 pandemic.


Business Tips 18 Mar 2020

Show us the proof: for Germans ‘clean and green’ is just the start.

German consumers love New Zealand and are surprisingly informed about our history and culture. But don’t…

Business Tips 21 Aug 2019

Why a new food collaboration is flying the FernMark in China

Why a new food collaboration is flying the FernMark in China. How does a household New Zealand food brand…