New Zealand Story’s latest USA Market Perception research provides a broad understanding of how American consumers view their nation, and how this shapes their perception of other countries.
Now available to download from New Zealand Story’s Toolkit, the research also shares a deeper understanding of how Aotearoa New Zealand is perceived.
New Zealand Story, in collaboration with research partner fiftyfive5, presents these findings that include sector insights in education, food and beverage, and tech and manufacturing.
The findings show key opportunities for export growth, including leveraging New Zealand's unique strengths in sustainability, advanced research, and industries that set it apart from the USA.
Its people-first mindset and equitable approach to life, society, and technology resonate with Americans seeking a balanced, inclusive lifestyle. Highlighting capabilities in tech, manufacturing, services, and consumer goods, along with vibrant urban cities and cultural diversity, showcases New Zealand as a modern, thriving nation beyond just tourism.
The research aims to provide valuable insights for exporters, businesses, and governmental agencies to enhance New Zealand's reputation and drive global value for its products and services.
To download the latest research, click here.
